The Weymouth and Portland National Sailing Academy (WPNSA) joined forces with SunSense, the number one sunscreen in pharmacy (UK and Australia), to promote sun protection at the 2015 RYA Youth Nationals. The premier event in the UK youth sailing calendar produced 10 new Youth National Champions and was hosted by the WPNSA for a second consecutive year.
The April campaign has helped educate over 350 young sailors on the dangers of sun exposure and how essential sun protection both on and off the water is. The activity on site at the WPNSA highlighted the importance of applying sunscreen and included giving all competitors wristbands that turn blue when exposed to UV acting as a good reminder to reapply sunscreen.
Peter Allam, Chief Executive, WPNSA:“Born from my personal experience of the serious consequences of sun damage to the skin, I feel it is our duty as the UK’s leading water sports venue, to raise awareness on the risks of UV and the serious health implications it can lead to. Working with the RYA we have communicated essential messages to over 350 young sailors with the assistance of a global sunscreen brand”.
Every competitor received information on sun protection and SunSense samples as well as a white wristband that turned blue when exposed to UV light levels 2-3. It worked as a handy reminder to cream up before hitting the water as well as reapplying during extended periods afloat.
Stephanie Young, Marketing Manager, SunSense UK:“We are proud to have supported the WPNSA in this endeavour to educate on the importance of sun protection. The aim isn’t to scare or take away from the fun, but simply to raise awareness of the risks associated with prolonged sun exposure and to encourage members to give consideration to their choice of sunscreen.SunSense body range provides SPF 50 broad-spectrum protection against both UVA and UVB rays and is water-resistant for four hours. It is also manufactured in Australia and tested to their stringent regulations and so is ideal for water sports enthusiasts looking for the highest level of protection.